The Story of Pehr is the story of each one of us and how we wish to tell that story.

It is the story of the moments in which we absentmindedly touch our ring thinking of the first time our loved one slipped it on to our finger. It is the story of how we smile to ourselves hearing the jingle of the earring in our ear that our mother passed onto us. It is the story of anticipating the proud moment in which we are presented with a badge of honour.

Pehr recognises that our life is witness to the different phases and experiences of joy, celebration and moments of intimacy. Experiences told through the centuries old art of adorning with ornaments.

That’s where the inspiration for our design lies, inspired from special moments in our everyday across time and distant lands. We design pieces that tell your story.

We don’t want you to keep waiting for the big milestones in your life. We want to see you through the different phases of your life as you continue to adorn time in your everyday. Pehr is the story of who we are, where we’ve come from and what we aspire to be in our every day.

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The story of Pehr and Sterling Silver

As they say, “every cloud has a silver lining”. The Covid-19 pandemic sailed by, as Pehr brought lustre into our lives! Established in April 2021, Pehr is a homegrown label, creating sterling silver jewellery. The founders of Pehr are deeply inspired by the family tradition of philanthropy- a legacy that binds generations in the family. Pehr’s founder, Mrs. Shrutika Jatia, started this initiative to support local artisans, and to ensure that some timeless crafting techniques remain relevant. In the words of Mrs. Shrutika Jatia, “Every Pehr piece, however progressive from the outside, has an age-old crafting technique behind it. By gracing our jewellery, you are actually encouraging a legacy of craft.” Co-founder Mrs. Ashna Jatia, aims to create designs that become an inherent part of the wearer’s narrative. These timeless designs, can be thought of as modern-day heirlooms. “I like to think of our designs as free-spirited pieces”, she says, “Whether it is for gifting, or a gala or for no apparent reason, the brand’s aesthetic is a breath of fresh air. It can be worn by anybody, and still make them feel like themselves.” Our creative head, Ms. Siddhika Jatia, wanted to channel her intuitive instincts into creating something that not only has visual appeal, but also has a voice. In Siddhika’s words, “I like to listen to the voices in the wind, grass, and sea, and to feel when the piece of jewellery is alive.” Let us also zoom into the lens of Studio Destello to be exposed to their magic- how they have captured the fleeting energy of the butterfly’s flight so that it can stay with us forever. With the perfect amalgamation of compassion, aesthetics, and creativity, the Pehr collection is definitely something that every woman should own.

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