Jun 16 , 2021
“The jewellery we wear makes a statement.” Does this sound cliched? Perhaps. That’s because we have a preconceived notion of “statement”. Pehr silver jewellery is not a statement of status. It is a statement of gratitude. Gratitude for the age-old art of skilled karigars that has adorned us for centuries. Gratitude for the harmony around us. Gratitude for the love that surrounds us. Gratitude for all things beautiful and dainty; elegant and graceful. At every pehr of our lives.
And sometimes you just know it's time to chisel new beginnings. We take pride in sharing the humble story of our infancy. These are trying times. While we are filled with gratitude for the abundance in our lives, there are many who are less privileged- like the silversmiths long acquainted with our families, who have lost their livelihoods. We at Pehr, are blessed with the opportunity to do our bit for our gifted Karigars, while also feeding our passion for the craft. For our founder, Mrs. Shrutika Jatia, every piece of handmade jewellery is a work of passion. While silver jewellery conjures up visions of grandma’s heirlooms, our co-founder, Mrs. Ashna Jatia envisioned contemporary designs to adorn the modern woman. Designs that could be worn at every pehr. Whether it is a celebration, a soirée, or a walk in the park.
“Forever is composed of nows.” Our carefully handcrafted jewellery is a symbol of eternal beauty. Not just because it is made of 92.5% sterling silver. But also, because it is inspired from the universal truths that align us with the harmony and magic of our creator. Which brings us to our carefully curated Kainaat, Equinox, Phalgun, and Kanaha collections. The Kainaat collection is for the bold and adventurous, who are in sync with the mystic mysteries of the universe. Those who are in harmony with symmetry of the cosmos, will find themselves energized with the Equinox Collection. The Phalgun collection welcomes spring, by reminding you of all things cheerful, colorful, and exuberant. The Kanaha Collection pays an ode to the creator, by embracing traditional designs which are evergreen and immortal. Each collection tells its own story. When it adorns you, it will tell yours. Pehr welcomes you to choose the story you want to tell.
“Find your eternity in each moment.”- We invite you to explore our exotic designs, as you live and treasure every moment of your life. Every pehr.
Written by Nupur Agarwal Chamaria, a passionate writer and a creative thinker. Nupur's 'kagaz aur kalam' with a cup of hot 'chai', brews the magic she creates with her beautiful writing. Stay tuned for more of her pieces, and if you too can't wait to see what else she has in store or want to just say a hello, reach out to her on firstname.lastname@example.org.